Welcome to Switch Travel - a practical resource to help reduce urban car traffic by encouraging the Switch of short car journeys to walking and cycling.
Composed by an enthusiastic group of experts and lead cities from across Europe, Switch combines practical expertise; a clear and transferable methodology; and tried and tested examples of locally effective campaigns.
Switch can improve the air quality, health, economic vitality and quality of life in urban areas by reducing green house gas emissions. Switch can also help transport policies across Europe to deliver an increase in walking and cycling for short journeys in urban areas.
By embracing active travel Switch demonstrates, with real-life evidence of successful behaviour change campaigns, that it is entirely possible to encourage people to Switch from cars to walking and cycling for short urban trips in Europe.
This innovative EU – funded project, focuses on life changing moments when people transfer schools; move home; or receive medical advice to increase their physical activity. Switch campaigns target willing people and provide personalised travel plans to support an interest in walking and cycling more.
The Switch Campaign Guide provides:
Templates for developing locally relevant personalised travel planning campaigns
Technical support for helping the implementation of local schemes
Case studies from five effective pioneering cities
Media relation advice
Evaluation criteria and affordable measures to help recognise success.