SWITCH Final Conference: Embracing Active Travel for Health
14 April 2016 Bremen, Germany
November 2, 2015
Final Report Published!
August 11, 2016
Switch campaign goes live in Gdansk
September 28, 2015
Switch turns upside down the daily routine of thousands of people in Gdansk
Introduced in September 14 walking and cycling campaign “Bitwa na kilometry” has dramatically changed people lifestyle in Gdansk. Organized on the model of Intelligent Health Beat the Street, the campaign involved over 2400 primary school pupils (of 3 primary schools) their parents and teachers.
Equiped with magnetic cards, maps and brochures containing various information about the healthy and active lifestyle tips the participants were asked to register their active travel on the boxes spread in the schools surroundings.
The overall goal for three schools collectivities was to collect at least 40075 km, which is the equivalent of the round the world journey. Although they have for it 30 days but the goal was achieved by noon of the 5th day. How possible? As one of the parents stated “ the whole district just went crazy”. Kids do not want any more to spend hours in front of their PC, dads cue in front of the boxes on their evening cycling trips, pupils ask physical activity teachers to organize lesson’s long jogging and takes their mothers for longer cycling way back home. Active families somehow became an integral part of the everyday landscape of Piecki-Migowo and Kokoszki districts.
The interest in active lifestyle has been also confirmed through the questionnaires adult participants were asked to fill during the registration. Nearly 900 out of over 1600 persons who answered the question about their daily travel habits expressed the interest in receiving additional information and walking or cycling accessories.
View the score of participation, the enthusiasm and involvement of Bitwa na kilometry players, the organizers are deeply convinced the action will be able to influence people travel choices far out of its lifespan. The result of post-campaign questionnaires will show how true those prediction are.