On 5 November the Gdask Switch project held a focus group discussion to capture important qualitative data on participants’ behaviour, thoughts and experiences during the Switch campaign.
Invitations were sent to 20 of the most active participants of Switch campaign, and 6 chose to support the evaluation workshop.
Participants of the focus group from the very beginning were very open and enthusiastic about the campaign. They actively took part in it either as teachers/coordinators or parents/grandparents and therefore they eagerly shared their views and opinions, which were mainly positive. The general consensus was that events like this are valuable and should be continued, as they truly encourage people to be active and bring them together.
Respondents reported that a lack of willpower, lack of time and too much work or too long distance (to work) were the most significant barriers to change the travel behaviour long term. Yet, although many blamed faulty willpower and everyday duties for their imperfect choices, it’s clear they haven’t given up hope! They also declared that in the future they would like to put into practice what they know about active travel, fit and healthy lifestyle. - A good result for Switch in Gdansk!